A piece in the marketing life cycle we created is a brochure that works quickly with a brief introduction and short exercise.
“I should have hired David Thomason much earlier. He has truly helped me take my business to the next level. In the Positioning and Packaging phases, David worked with me to change just about everything - not our business, but how prospects see it and understand it.
Wow! What an upgrade. We changed our positioning, firm name, website and print pieces. Before, I wasn’t particularly proud, to say the least. Since David took over, I am now very proud, and I know I’m connecting with my audience. Now, what we project fully supports the value we bring to our clients.
The Promotion stage is something new that I could have never created for my work. I most certainly would never have gotten around to it. I’m getting my writing published and getting interviews and chances to be heard all over the media. This is giving me a great deal of added credibility and the opportunity to share this with my existing base. Moreover, that base is increasing dramatically.”